About

What is

GIMI (gimi.co) is where a brand runs its creator partner program. A brand posts a brief. Creators make content and submit it, or post on their own channels and submit the links. The brand approves what works and pays only for that. Winners are reposted across the brand's socials and niche accounts, and the creators who delivered become creator partners the brand can brief again.

Underneath that simple loop is the work nobody wants to do by hand: collecting hundreds of submissions, filtering the ones that miss the brief, tracking posts across platforms, catching inflated views, and paying thousands of people in different countries and currencies. GIMI does that part, so a small team can run a program that used to need an agency.

Why we built it

We have worked with creators for years, first on collaborative storytelling projects and then on BlockBook, where large communities made and shared content for the brands they cared about. The same thing kept happening. People were willing, often brilliant, and ready to make content every day. Brands had no way to steer it, measure it or reward it at scale.

So campaigns stayed one-off. A brand would run a contest, get a burst of content, pay everyone by hand and start again from zero a month later. The creators who did the best work were never briefed again.

GIMI is our answer. It treats a creator program as infrastructure and not as a campaign. Every brief adds to a network, every approval teaches the brand who is good, and every payout is a reason for that creator to come back.

What we believe

• Networks beat campaigns. A one-off campaign ends. A creator network compounds. The brands that win are building one.
• Pay for what works. Brands set the reward and pay only for the content they approve. Creators know the terms before they start.
• Keep humans in the loop. AI is good at setup, filtering and tracking. Creators make the content and your team approves what gets paid.
• Talent is everywhere. A great creator can be anywhere in the world, with any size of following. They should be easy to brief and get paid when their work is approved, in their own currency.
• Real reach only. Performance pay only works if the numbers are honest. Botted and boosted views are normalized, so brands pay for real attention and honest creators are not undercut.

Not related to Gimi.com

We are not Gimi.com, the youth banking and financial education app run by Gimi AB. That product teaches children money skills. GIMI on gimi.co is a separate company that builds infrastructure for creator programs and campaigns.

Formerly BlockBook

GIMI was previously known as BlockBook. It is the same team and the same product direction, with a new name and brand.