GIMI for consumer brands
Your customers are already making content about you. Give them a brief and a reason to do it again.
Consumer brands need more content than any in-house team or agency can make: every product, every audience, every platform, every week. The people best placed to make it are the ones who already buy the product.
GIMI turns that into a program. Publish a brief, collect content from fans and creators, approve what fits, and pay only for that. The people who deliver become creator partners you can brief again.
What you run on GIMI
The content gap every consumer brand has
A consumer brand needs content for every product, every audience and every platform, and it needs it every week. An in-house team can make a handful of polished pieces. An agency can make a few more, slowly and at a price. Neither can make the hundred small, real, specific videos that actually move a product on short-form feeds.
The people who can are already there: customers, fans and everyday creators who like the product and know how to hold a phone. What has been missing is a way to brief them, check what comes back, and pay them without a contract for each one.
What a consumer creator partner program looks like on GIMI
- Open UGC campaigns. Anyone can take part. You get range: street interviews, unboxings, reviews, testimonials, before and after.
- Invite-only campaigns. Brief the creator partners you trust for launches and sensitive products.
- Distribution campaigns. Creators post on their own channels and submit the links. You pay on tracked performance and keep the right to amplify.
- Contests. Fixed prizes and custom categories around a launch or a season.
- Fan experiences. White-label campaign pages on your own site, so the experience is your brand from start to finish.
Brand safety without slowing down
Every submission is checked for format and against your brief before it reaches you. Your team has the final say on every asset. Nothing is paid until you approve it, so volume never comes at the cost of control.
How it works
Brief
Paste your product page. The Campaign Agent writes the brief.
Approve
Review a ranked queue and approve what is on brand.
Reward and repeat
Creators are paid instantly. Brief your best partners again.
FAQs
Do creators need a big following?
No. Sourcing campaigns pay for the content itself, so nano creators and customers can take part.
Is the content filmed or made with AI?
Both. Creators make it with a camera, with AI, or with both, and your team approves everything. If you want one or the other, say so in the brief.
What does it cost?
You set the reward per approved asset, typically $10 to $100. Campaigns start from $200.
Can I work with the creators I already have?
Yes. Import them by CSV and they are onboarded in minutes, tagged as your creator partners.
How do I get the content onto my own channels?
Approve it, then schedule it to your connected social accounts and niche accounts from the same place.
The tools behind it
The brands that win are building creator networks.
Launch your creator partner program today. Pay only for what you approve.