Hundreds of submissions in. Only the good ones on your desk.

An open brief can bring in hundreds of submissions in a day. That is the point, and it is also the problem. Somebody has to watch them. Without a filter, your team spends its week rejecting screen recordings, reposts and videos that never mention the product.

GIMI moderates every submission before it reaches you. The system checks two things: whether the file or post meets the format you asked for, and whether what is in it matches the brief. It then ranks what is left, so the strongest work is at the top of your queue.

Format and content, checked separately

Format checks are objective. A brief that asks for a vertical video of 15 to 30 seconds posted publicly on TikTok either got one or it did not. These checks remove a large share of unusable submissions before anyone looks at them.

Content checks are about the brief. The system looks at what is shown and said: is the product there, is the claim allowed, is the hook one you asked for, is there anything in it that would embarrass the brand. Submissions that miss the brief are filtered, with the reason attached so the creator can fix it.

Trained on what brands actually approve

GIMI has moderated a very large number of submissions across campaigns for AI companies and consumer brands. Every approval and every rejection is a signal about what brands accept. The moderation layer uses that history to recognise slop: mass-produced clips, recycled submissions sent to several campaigns, AI output with no edit and no idea, and content made to collect a reward and nothing else.

Humans approve. Always.

AI narrows the queue. It does not make the final decision. Your team approves every asset before it is paid. That is deliberate: AI is good at removing the obvious, and people are still better at judging whether something is good.