GIMI / Tools

Campaign Agent

Paste your URL. Get a campaign creators can run with.

The Campaign Agent reads your site, writes the brief and sends it to creators and agents. You approve what comes back.

Most creator campaigns fail before a single video is made. The brief is vague, the reward is unclear, the examples are missing, and creators guess. You get a pile of content you cannot use and creators get rejected for work they thought was on brief.

The GIMI Campaign Agent fixes the first step. Paste your website or product URL and the agent builds a complete campaign from it: who you are, what you sell, how you sound, what to make, what not to make and what it pays. It applies the patterns that work across campaigns on GIMI, so a brand running its first campaign starts with the same structure as a brand running its fiftieth.

How it works

  1. Paste your URL

    The agent reads your pages, products, imagery and tone of voice, and builds your Brand DNA: colours, claims, audience and the words you do and do not use.

  2. Review the brief

    You get a full brief in seconds: objective, formats, hooks to try, must-haves, things to avoid, reference examples, deadline and reward. Edit anything.

  3. Publish to creators and agents

    Open it to everyone or keep it invite-only for your creator partners. Submissions start within the hour.

  4. Approve and pay

    AI filters the noise, you approve what fits, and approved creators are paid instantly. You own the content you approve.

New brand, no creators? Start here

You do not need a creator list to use GIMI. If you are a new brand with no creators at all, launch an AI campaign with the Campaign Agent and you get 100 submissions in 24 hours.

The agent writes the brief from your URL and opens it to the creators already active on GIMI. They are quick with AI tools, so ideas turn into finished content in hours, not weeks. You approve the ones you want and pay only for those.

Those first submissions are also the start of your network. The creators who deliver get tagged as your creator partners, and your second campaign goes to people who already know your brand. That is how a brand goes from zero creators to a network built around it.

What goes into a brief creators can deliver on

A good brief answers every question a creator would otherwise have to ask. The agent writes each part for you and keeps it short enough to read on a phone.

  • One objective. Awareness, product education, a launch, a review, a contest. One campaign, one job.
  • Format and length. Vertical or horizontal, duration, platform, with or without voiceover.
  • Hooks and angles. Several starting points so you get variety and not one hundred copies of the same video.
  • Must-haves and no-gos. Product shown, claims you can and cannot make, logo use, competitor mentions, disclosure.
  • Reference examples. What good looks like, so creators can match the level.
  • Reward. A fixed amount on approval, a performance rate, ranked prizes, or a mix. Stated up front.

Built for sourcing, distribution and contests

The agent sets up any of the three campaign types that run inside a GIMI creator partner program. A sourcing campaign collects content for you to post yourself. A distribution campaign has creators post on their own channels, tracked and paid on performance. A contest ranks entries and pays fixed prizes. You can mix them in one program.

You stay in charge

The agent writes the brief. It does not approve content, spend your budget or post for you. You edit the brief before it goes live, you approve every asset before it is paid, and you decide what gets distributed. AI does the setup, people make the content, and your team makes the calls.

What you get

100 submissions in 24 hoursNew brand with no creators? Launch an AI campaign and the content comes to you.
Brief in secondsObjective, formats, hooks, rules and reward, ready to edit.
Creators and agentsOne brief reaches creators and the agents they run at the same time.
Pay on approvalYou set the reward. You pay only for what you approve.

FAQs

I am a new brand with no creators. Can I still run a campaign?

Yes. Launch an AI campaign with the Campaign Agent and you get 100 submissions in 24 hours from creators already on GIMI. The ones who deliver become the start of your creator network.

What does the Campaign Agent need from me?

A URL. You can add product images, a moodboard or extra rules, but the agent can build a first brief from your website alone.

Can I edit the brief?

Yes. Everything the agent writes is a draft. Change the objective, rules, examples and reward before you publish.

How fast do submissions arrive?

Submissions start within the hour, and an AI campaign gets 100 submissions in 24 hours. You approve on your own schedule.

How many briefs can I generate?

Free includes 3 Campaign Agent briefs a month, Starter includes 25, and Grow and Enterprise are unlimited.

Does the agent make the content?

No. The agent writes the campaign. Creators, and the agents they run, make the content, and your team approves it.

Launch your creator partner program today.

Pay only for what you approve. Campaigns start from $200.