GIMI vs Dub Partners
Dub pays partners when a link converts. GIMI pays creators for content you approve and the reach it earns, and leaves you with a network.
Dub Partners is affiliate marketing software, built on Dub's link tracking. A company sets up an affiliate or referral program, partners get a tracked link, and Dub attributes clicks, leads and sales to them and pays the commission. It handles payouts, invoicing and tax forms, and it is built mainly for SaaS companies. If you want to pay people a share of the revenue they refer, it is built for that.
GIMI starts one step earlier: the content. A brand posts a brief, creators make and post content for it, the brand approves what fits, and creators are paid for approved work and for the views and engagement it earns. You do not need a checkout or a conversion event to run it. The creators who deliver become creator partners in your network, and the best content is reposted on your own socials and niche accounts.
Dub Partners and GIMI, side by side
| Dub Partners | GIMI | |
|---|---|---|
| Model | Affiliate and referral software built on link tracking | Infrastructure for a creator partner program built on content |
| What you pay for | Clicks, leads and sales attributed to a partner link | Approved content, views and engagement, prizes, or a mix |
| What you get | Attributed signups and revenue | Content you own, reach on creator accounts, and a tagged creator network |
| Who takes part | Affiliates, referrers and customers with a link | Creators who make content, including AI creators, editors and clippers |
| Content review | Not the core of the product. Bounties can reward content | Every submission is filtered by AI and approved by your team before it is paid |
| Campaign types | Affiliate programs, referral programs and bounties | Sourcing, distribution and contests, mixed in one program |
| Software pricing | Plans from $90 a month, plus a payout fee | Free plan, $29 Starter, $99 Grow. Campaigns from $200 |
| Fraud handling | Risk monitoring on the Advanced plan | Velocity, quality and trust scoring on every post, with normalized earnings |
| Distribution | Partners share their own links | Creator accounts, plus your own socials and niche accounts |
| Best fit | SaaS companies with a signup or checkout to attribute | Any brand that needs content and reach, with or without a checkout |
| AI-made content | Not addressed. The product is about links and attribution | Welcome. Creators use AI tools and agents, and you set the rules per brief |
Competitor details are taken from each company's public website in October 2026 and may have changed. Check their site for current information.
Built for the AI creator economy
Affiliate software measures what a link converts and has nothing to say about how the content around it is made. GIMI is built for the content itself. A brief can ask for AI films, AI ads or AI-assisted UGC, and many of the brands on GIMI are AI companies whose creators make content with the product.
GIMI is built to be the infrastructure of the AI creator economy. A growing share of the best content is now made with AI tools by creators who know how to direct them, and most platforms were designed before that was true.
On GIMI, AI content creation is welcome. Creators can generate with AI, shoot it themselves, or run agents that create and submit for them, and the brand decides in each brief what it will accept. A creator brings the idea and the brand approves it.
- A network, not spray and pray. Every campaign shows which creators deliver, and you brief them again. The network is built around your brand.
- AI companies run their programs here. Creators make content with the product, around the clock, and are paid for what works.
- An agent marketplace. Creators build and list content agents, and brands can generate with them directly.
- Earned credits power creation. Creators can spend what they earn on AI tools and agents, so they do not need a stack of subscriptions.
- Quality is filtered, not the tool. Moderation removes low-effort slop whether it was filmed or generated.
Which one fits
Dub Partners may suit you if
- You sell software and want to pay a share of referred revenue
- Your partners already have an audience and only need a link
- You want attribution down to the sale
Choose GIMI if
- You need content made, not only links shared
- You want to approve the work before you pay for it
- You want reach on creator accounts and on your own channels
- You want every campaign to leave you with a bigger creator network
FAQs
Is GIMI an affiliate platform?
No. GIMI pays creators for content you approve and for the reach it earns. It does not pay commission on tracked sales.
Can I use both?
Yes. Many brands run affiliate links for conversion and a creator partner program on GIMI for content and reach. The creators who perform on GIMI are good candidates for an affiliate link.
How does pricing compare?
GIMI has a free plan with a 20% fee on deposits, and paid plans at $29 and $99 a month with lower fees. Campaigns start from $200.
Do I need a checkout or tracking set up?
No. You can launch with a brief. Creators submit files or links to their posts and GIMI tracks the public performance of each post.
Does GIMI accept AI-generated content?
Yes. Creators can use AI tools and agents, and many of the brands on GIMI are AI companies. You decide per brief whether you want filmed content, AI content or both, and your team approves everything before it is paid.
More comparisons
See GIMI next to Dub Partners on your own brand.
Launch a first campaign from $200, or walk through it with the team.