Pay for real reach. Not for bots.
Every post is scored on velocity, quality and trust. Earnings on botted or boosted views are normalized before you pay.
The moment you pay creators on views, some of them will try to buy views. It is the oldest problem in performance-based creator marketing, and it is the main reason brands hesitate to pay on results at all.
GIMI treats it as an accounting problem as much as a detection problem. We do not only ask "is this post botted, yes or no". We score how much of a post's performance looks real, and we scale the payout to match. Honest creators are paid in full. Inflated numbers are paid at what they are worth.
How it works
Track
GIMI pulls public post analytics across seven platforms for every submitted link, over the life of the campaign.
Score
Each post gets a velocity factor, a quality factor and a creator trust score.
Review
Posts that fall outside the normal range are flagged and reviewed by a person.
Normalize
A flagged post is either cleared and paid as normal, or its earnings are scaled by its scores.
The three signals
- Velocity factor. Real videos grow in recognisable curves. Bought views arrive in sudden blocks, often at odd hours, and then stop. We compare how fast views arrive against how organic posts behave and against the creator's own history.
- Quality factor. Views that come from people leave traces: likes, comments, shares and saves in believable proportion to the view count. A post with a large view count and almost no engagement scores low.
- Trust score. Every creator builds a record on GIMI: approvals, rejections, past flags and consistency across campaigns. A creator with a long clean record is treated differently from a new account with a sudden spike.
How normalization works
The three scores combine into a multiplier on the post's performance earnings. A post that looks fully organic keeps a multiplier of one and is paid in full. A post where part of the performance looks artificial is paid on the part that looks real. A post that is clearly fabricated earns nothing and counts against the creator's trust score.
Flagged posts are reviewed by a person before any earnings are changed. Going viral is not a violation, and a real spike is cleared and paid as normal.
Why brands rely on it
Performance campaigns only work if both sides believe the numbers. Brands need to know their budget is buying real attention. Creators need to know that the person next to them on the leaderboard did not buy their place. Normalization protects both, and it is why brands are comfortable running always-on performance campaigns on GIMI and not just one-off tests.
What you get
FAQs
Do creators have to connect their social accounts?
No. Creators paste the link to their post. GIMI reads the public analytics for that post.
Will a post that goes viral be penalised?
No. A fast-growing post may be flagged for review, but real spikes come with real engagement and are cleared and paid as normal.
What happens to a creator who buys views?
Earnings on that post are normalized or removed, and the creator's trust score drops. Repeat cases lose access to campaigns.
Which platforms are covered?
GIMI tracks views and engagement across seven platforms in one dashboard.
Does this apply to approval-based campaigns?
Normalization applies to performance earnings. If you pay a fixed amount on approval, you are paying for the asset, not the views.
More tools
Launch your creator partner program today.
Pay only for what you approve. Campaigns start from $200.