GIMI for AI companies
Your best marketing is people making things with your product. GIMI keeps them making, every week.
Generative AI products are sold by what people make with them. A feed full of impressive outputs does more than any ad. The companies that grow fastest have turned that into a system: a standing group of creators, briefed every week, paid for what works.
Running that system by hand is a full-time job. Collecting submissions, checking them, tracking posts across platforms and paying hundreds of people in different countries does not scale in a spreadsheet. GIMI was built for this, and AI companies are who we work with most.
What you run on GIMI
Why creator programs matter more in AI
In most categories a creator shows the product. In AI the creator is the demo. Nobody understands what a video model, a voice model or an editing agent can do until they see something made with it, and the people who make the most convincing examples are rarely on your payroll. They are the editors, clippers and hobbyists who use your tool every day.
That is why the AI companies with the strongest distribution treat creators as a standing team. They brief them when a feature ships, reward the outputs that travel and keep the best people close. The work is constant, so the system behind it has to be constant too.
What an AI creator partner program looks like on GIMI
- Standing briefs. A weekly or monthly brief for your creator partners: tutorials, comparisons, feature showcases, edits.
- Open contests. Ranked prizes for the best film, the most viral post or the best use of a new feature. This is how new creators find you.
- Distribution campaigns. Vetted creators post on their own channels and submit the links. You pay on tracked performance, with botted views normalized.
- Sourcing campaigns. Creators submit files. You approve the ones you want and post them on your own socials and niche accounts.
- Your product in the loop. List your agent or model on the marketplace so creators generate with it and submit straight into your campaign.
From contest to network
A contest ends. A network does not. Every campaign on GIMI leaves you with a list of who delivered, tagged by skill and ranked by results. The next brief goes to them first. Over a few months you stop starting from zero and start running a program.
How it works
Launch
Paste your URL and the Campaign Agent writes your first brief.
Grow
Winners are tagged as creator partners. Brief them again, privately.
Run it weekly
Contests, tutorials, feature launches, comparisons. One program, always on.
FAQs
We already run contests. What changes?
You stop rebuilding the process each time. Briefs, moderation, tracking and payouts are one flow, and the creators stay in your network between contests.
Can creators be paid in our credits?
Yes. Brands can distribute their own credits and subscriptions to creator partners through GIMI, alongside cash rewards.
Can we bring our existing ambassadors?
Yes. Import them by CSV and they are onboarded in minutes.
Can creators submit links to posts as well as files?
Yes. Distribution campaigns take links to live posts and track views and engagement. Sourcing campaigns take files for you to approve and post yourself.
How do you handle fake views on performance campaigns?
Every post is scored on view velocity, engagement quality and creator trust. Suspicious posts are reviewed, and earnings on botted or boosted views are normalized.
The tools behind it
The brands that win are building creator networks.
Launch your creator partner program today. Pay only for what you approve.